Prachaya Sorntim
@mydear.sssBangkok · ThailandReach profile — Sept 2026
Fitness & lifestyle · Thai-language

223,000 followers.
And 94% of them
are men.

Most creator decks bury their audience split on page nine. This one leads with it, because for the right brand it is the pitch — a verified Thai creator with a male audience at the scale most fitness, sport and performance brands are trying to buy in this market.

Prachaya training in a Bangkok gym
223K
Followers · verified
94%
Male audience
36.4K
Median Reel reach
1.6M
Best Reel · 36-post sample
94%
The audience, stated first
For beauty and womenswear, that number is a mismatch — and we'll say so before you find it yourself.

For gyms, sports nutrition, hydration, footwear, grooming, moto and men's fitness brands in Thailand, it is the entire reason to have the conversation. She reaches roughly 210,000 fitness-engaged Thai men in Thai, natively, without translation or localisation.

Reach profile

A dependable floor, with real breakout capability.

Follower count is the least useful number on this page. Here is the honest distribution across her most recent 36 Reels — median and mean shown separately, because the mean is lifted hard by the breakouts and quoting it alone would misrepresent a typical post.

Median Reel36.4K
100K1 in 4 Reels clear this
Mean · skewed by breakouts182K
1.6MPeak
10K100K1M
36.4KMedian Reel
100K1 in 4 Reels clear this
182KMean — skewed by breakouts
1.6MPeak, 36-post sample
25%
of the last 36 Reels passed 100,000 views — one in four posts breaks out well beyond the follower base.
19%
exceeded her entire follower count, which is the clearest available signal that the algorithm is actively distributing her content rather than serving existing followers.
7
Reels above 300,000 views in the sample — 319K, 455K, 477K, 604K, 790K, 1.1M and 1.6M. Breakouts are recurring, not a single lucky post.

Figures are creator-reported from Instagram Insights across the most recent 36 Reels. Story reach and full age breakdown available on request.

The content

Thai-language, direct-to-camera, and funny.

Her reach comes from personality-led storytelling in Thai — relatable, comedic, warm — shot against gym, recovery and Bangkok lifestyle settings. Brand integrations work best inside that format: entertainment for the first several seconds, product introduced inside the story rather than announced over the top of it.

Reel still
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Prachaya in an ice bath — recovery content
Category fit

Built for the categories men actually buy.

Training, recovery, hydration and Bangkok gym culture are already her native settings — not a stretch she has to be paid to perform.

Gyms & studiosSports nutritionHydrationSportswearFootwearRecovery & ice bathMen's groomingEnergy drinksFootball & sportMoto & automotive

Deliberately not pitched for: colour cosmetics, womenswear, feminine care. The audience doesn't support them and we'd rather tell you that now.

Ways to work together

Three structures, in order of how little risk you take.

01

Creative licensing

Licence her content as paid-social creative and target it at whichever audience you choose. Her organic reach is evidence the creative travels; your targeting decides who sees it.

Audience-independent. The lowest-risk way to test whether the creative performs for you.
02

Campaign

Dedicated Reel plus Stories, produced in Thai to her own format. Structured as flat fee, cost-per-acquisition, or a hybrid of the two — whichever your team measures on.

Usage rights, whitelisting and category exclusivity quoted separately.
03

Ambassador

An ongoing monthly retainer with a fixed content commitment, so the association compounds instead of resetting with every one-off post.

Best for brands building presence in the Thai male fitness market over a season or longer.

Happy to run a paid-media test at our own risk first and share the full click and conversion data before anyone commits to a fee.

Enquiries
Tell us the metric you're measured on,
and we'll structure around it.
RepresentationLuke Lawson
Instagram@mydear.sss
BasedBangkok, Thailand
Content languageThai (native) · English on request
Prachaya Sorntim · @mydear.sss · BangkokFigures from Instagram Insights, September 2026